The DONGFENG DAY 2025 of Dongfeng Commercial Vehicles in Southeast Asia was grandly held.
The DONGFENG DAY 2025 of Dongfeng Commercial Vehicles in Southeast Asia was grandly held.
On February 20th, local time, the 2025 Dongfeng Motor Southeast Asia DONGFENG DAY brand event grandly opened in Jakarta, Indonesia. More than a hundred dealer representatives, partners, as well as guests from the financial and media sectors from Southeast Asian countries such as Indonesia, Thailand, Singapore, and the ASEAN region gathered together to review the development achievements of Dongfeng Motor's business in Southeast Asia, witness the debut of new models such as DONGFENG GX, DONGFENG KC PRO, and DONGFENG KC PLUS, plan the future development blueprint, and lay out the plan for the new journey in 2025.
At the event site, multiple exhibition areas were set up, including port logistics, high-speed trunk lines, mining areas, etc. The exhibits covered different vehicle models such as tractors and dump trucks, as well as components such as engines, transmissions, and wheel reduction axles. Both new energy and traditional energy were promoted simultaneously, comprehensively and in all scenarios, showcasing Dongfeng Motor's commercial vehicles' forward-looking technologies and products for segmented scenarios in a one-stop manner. With reliability as the core, intelligence as the guide, and trust as the purpose, Dongfeng Motor is committed to creating "the most reliable Chinese truck brand" to fully meet the diverse needs of global customers.
Ma Lei, General Manager of China Dongfeng Motor Industry Import & Export Co., Ltd., attended the event. From the perspective of Dongfeng's global layout, he emphasized that Dongfeng Motor will always adhere to the attitude of long-term development, work hand in hand with overseas partners, accelerate the implementation of the strategic layout of overseas business, and help the local industry and sector to thrive.
Zhang Xiaofan, Deputy General Manager of the Commercial Vehicle Division of Dongfeng Motor Corporation and General Manager of Dongfeng Commercial Vehicle Co., Ltd., introduced the brand's strong strength with the theme of "reliability, intelligence, and trust", which are the cornerstones of the Dongfeng commercial vehicle brand. Dongfeng Motor's commercial vehicles prioritize reliable quality, build the development of new energy, intelligent networking, and automation, actively lay out the intelligent logistics ecosystem, build a mature sales channel network, and create a fast and efficient service support system to provide global customers with the full life cycle value of products and help the transportation and logistics sectors achieve efficient operation and sustainable development.
With a global layout, another step has been taken in the Southeast Asian market. The export business has always been one of the main engines driving the sales growth of Dongfeng Motor. Yang Tao, Deputy General Manager of China Dongfeng Motor Industry Import & Export Co., Ltd., introduced the commercial vehicle strategic plan of Dongfeng Motor in the Southeast Asian market from the five aspects of "product, service, manufacturing, financing, and value". Currently, Dongfeng Motor has completed the development of platforms such as GX, KC PLUS, and KR in the local market, achieving full coverage of high-end, mid-range, and mainstream products, covering both diesel and new energy product power types, and fully meeting the customized needs of overseas market users. In the future, Dongfeng will continue to be committed to improving the local production and manufacturing capabilities, providing customers with diversified financial solutions, and achieving win-win development with partners.
High-end and intelligent, reshaping the benchmark. Ma Lei, Zhang Xiaofan, and dealer representatives kicked off the debut of the new vehicles. Driven by scenarios, the fittest prevails. The three new products - DONGFENG GX, DONGFENG KC PRO, and DONGFENG KC PLUS - shone brightly in Jakarta. With the full support of top-notch technologies, they are designed to be best-selling models with leading scenario adaptability and core characteristics.
As an expert in trunk logistics, the flagship model DONGFENG GX has multiple indicators comparable to the world's top level. It has become a globally classic and best-selling vehicle, achieving strong sales upon launch. The annual global sales of a single model exceed 10,000 units. Through the improvement of more than 130 new technologies, its reliability has been increased by 30%. Equipped with an L2+ intelligent driving assistance system, the system takeover rate in high-speed working conditions is over 95%, which can meet the extreme needs of any scenario. It continues to lead the high-end segment in the trunk express transportation market and sets a new benchmark for high-end heavy trucks. DONGFENG KC PRO is suitable for heavy-duty transportation in mining areas and ports. It adopts an integral balanced suspension with strong anti-rollover ability, and is equipped with a dCi-465ps high-end power chain in the industry, which is more efficient and powerful, and has demonstrated excellent reliability during the long-term use by tens of millions of users. DONGFENG KC PLUS is a high-performance heavy-duty dump truck launched by Dongfeng Commercial Vehicle, which meets the Euro V emission standard. It has a maximum power of 213kw and a maximum torque of 1150N·m. It adopts an integrated design of the chassis and hoisting, with strong carrying capacity and excellent overall performance, making it a reliable choice for heavy-duty transportation.
Looking back on 2024, Dongfeng Motor seized opportunities and developed in coordination with domestic and overseas partners. With an annual cumulative sales volume of 385,400 vehicles, it ranked second in the commercial vehicle industry, presenting a remarkable performance that has impressed the industry. Behind these outstanding achievements are the unremitting perseverance and strong support of all partners, and it is also a vivid interpretation of the theme of this event, "DRIVE YOUR DREAMS". During the event, local customers and partner representatives shared their stories of coordinated development with Dongfeng Motor, demonstrating the advantages of the cooperation prospects between the two parties through the testimonials of core customers. At the same time, Dongfeng Motor signed cooperation agreements with core partners, and the guests present witnessed this signing.
Dongfeng Motor has always implemented the strategy of "prioritizing overseas services" and is committed to providing global customers with excellent service experiences. In 2024, Dongfeng Motor established a close cooperative relationship with local dealers in the Indonesian market and jointly laid out 24 service outlets. To further improve market coverage and service capabilities, Dongfeng Motor will increase the number of service outlets to 64 along the main highways of Sumatra Island and Java Island, ensuring that the service radius is less than 50km, achieving 100% service coverage across the whole territory, and with the service guarantee ability of solving 100% of problems within 72 hours, quickly responding to any problems encountered by customers during use, and achieving a 100% terminal spare parts satisfaction rate to ensure the efficient operation of customers' vehicles.
IT'S ALL ABOUT TRUST. Dongfeng Motor is full of enthusiasm and looks forward to achieving mutual success and growing together with its vast number of partners. Facing the new development pattern in 2025, Dongfeng Motor will continue to gather strength, aim at new development goals, concentrate efforts to create high-quality products, and fully boost the Chinese commercial vehicle industry towards a brand-new future!